10ton helps advertisers and media companies exploit the unique potential of online video. We work on the cutting edge of this new medium. Our focus is on making engaging, entertaining pieces that work online, and that viewers want to watch.
We create both advertising and original content, including:
- Online commercials
- Viral (Community Based) Marketing
- Videoblogs
- Branded Entertainment
- Shorts
- Original programming
- Video communities, sharing, and interactive destination sites
We start each project with one goal in mind — to create a piece that’s meaningful to the audience. On TV, messages are drilled into people’s minds through repetition and saturation. We take the opposite approach by designing messages that are appealing, targeted, and valued by the viewers.
10ton was founded by veterans from the film, advertising and internet industries. We bring professionalism to a field that has been dominated by amateurs. Prior to forming 10ton, our previous work includes projects for Nickelodeon, Wal-Mart, Intel, Ford, HP, Mozilla Foundation, Saturday Night Live, NYC2012, and others.